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Hang on, where is the alarm hand?

Throughout our design process we reassessed every component of the clock. Ultimately, we decided to remove the alarm hand and created an intuitive way to separate the alarm and time functions while using the same hands for both. Simply press the Waking Knob (front of clock) for one second and the hands will move into the alarm mode and display the alarm time, which you can then adjust. After setting the alarm time, the hands will revert back to the time after five seconds of no activity. Less is more.

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