Eli is founder and head of strategy at Hyphenate Branding, a brand future shop. Eli is an omnivore of modern branding, including sonic strategy. He loves to fuse the science of perception with the art of sound and music. Eli believes sound is a unique branding tool - able to reach deep into the cockles of our hearts and the far reaches of our brains. His compositions have been used as startup tones on phones, in movies, at airports, and to manifest the brand essence of organic juice.